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The Original Social Influencers

August 5, 2019

Jon, Q102 Influencer for Gruelle Dempsey Orthodontics
““Radio is a big part of our media mix. The Hubbard team put together an annual campaign utilizing an on-air DJ to endorse our practice. In 2018 we grew in new patients and starts by 15%. It was well worth the investment as it more than paid for itself. We love our partnership with Q102, and are looking forward to another great year.”  – Jerrod Dempsey, DMD, MS – Gruelle Dempsey Orthodontics

With the saturation of micro-influencers in media, how can you be sure your partner has the following and clout necessary for success?

Studies continuously state that more than 90% of Americans listen to radio each week.  A more recent report now shares that radio is also the most trusted medium in the nation, surpassing TV and social media. In the report, 84% of survey respondents felt that radio “understands what is important to them.”  80% also state that radio “aligns with their core values.”  And in the Jacobs Media Tech Survey 2019, 59% of listeners say that personalities are the main reason they tune in to radio, with 86% saying the advantage of radio is its local feel.

Radio personalities are a trusted friend who have the ear of their listeners every day. Their ability to personally connect with consumers on-air and online gives them the opportunity to influence their habits and makes them the ideal endorsement partner.  Hubbard Cincinnati has a proven track record with effective influence marketing campaigns. Click here to learn more about our professional team of influencers and how we can help impact sales for you.

Sources:  Influencer IntelligenceRadio Advertising Bureau,  Inside RadioJacobs Media


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