The Original Social InfluencersAugust 5, 2019
Jon, Q102 Influencer for Gruelle Dempsey Orthodontics
““Radio is a big part of our media mix. The Hubbard team put together an annual campaign utilizing an on-air DJ to endorse our practice. In 2018 we grew in new patients and starts by 15%. It was well worth the investment as it more than paid for itself. We love our partnership with Q102, and are looking forward to another great year.” – Jerrod Dempsey, DMD, MS – Gruelle Dempsey Orthodontics
With the saturation of micro-influencers in media, how can you be sure your partner has the following and clout necessary for success?
Studies continuously state that more than 90% of Americans listen to radio each week. A more recent report now shares that radio is also the most trusted medium in the nation, surpassing TV and social media. In the report, 84% of survey respondents felt that radio “understands what is important to them.” 80% also state that radio “aligns with their core values.” And in the Jacobs Media Tech Survey 2019, 59% of listeners say that personalities are the main reason they tune in to radio, with 86% saying the advantage of radio is its local feel.
Radio personalities are a trusted friend who have the ear of their listeners every day. Their ability to personally connect with consumers on-air and online gives them the opportunity to influence their habits and makes them the ideal endorsement partner. Hubbard Cincinnati has a proven track record with effective influence marketing campaigns. Click here to learn more about our professional team of influencers and how we can help impact sales for you.
Sources: Influencer Intelligence, Radio Advertising Bureau, Inside Radio, Jacobs Media