Although it’s been around for nearly a century, AM/FM radio continues to attract the masses, reaching over 93% of all Americans each week, more than any other medium including TV and smartphones, according to Nielsen’s Audio Today 2018.

With a format for everyone, the numbers remain consistent among all demographics, even the elusive millennial, with radio reaching 92% of all Adults 18-34.

The report also includes details on format listening by demographic, as well as the rise in podcast listening.