Put your Signature on it!

You buy products and services from those you trust. Studies have proven that a recommendation from an on-air radio personality has a more meaningful outcome for advertisers. Listeners build a connection with our DJs—they are like listening to a true, trusted friend—and take their recommendations to heart.

Q102’s Tim Timmerman, co-host of the Jeff & Jenn Morning Show, is one example. He shares his remodeling passion with his listeners and followers through his social media video series, "Renovation Time with Tim." Listeners love getting a peek into his projects, and the visuals of the before and after social media videos help illustrate what he talks about on air, as seen here:

Signature Hardware wanted to drive awareness and traffic to their website. In addition, they wanted to showcase their local showroom as a destination to find high-quality, unique finds for the bathroom, kitchen and home. 

Tim and Signature Hardware partnered together in a radio endorsement and social media video campaign. Tim tied the brand into his content in a natural way by highlighting how the products fit his style. The videos were shared on Q102’s and Jeff & Jenn’s Facebook, Instagram and Twitter pages, and on WKRQ.com. He reinforced the message with on-air spots.

As a result, Signature Hardware has increased the traffic to its website and showroom. And THAT is a before and after worth celebrating!