The objective is to target women, ages 35-54, with a household income of $75K+ who live within a 15-mile radius of Crestview Hills, KY.
December, February and May (and looking at other time periods because of the success of the radio campaign)
Run a high frequency schedule of :15 commercials utilized around major gift giving holidays including Christmas, Valentine’s Day, and Mother’s Day. In order to gain additional exposure while staying within budget, we tied in Woodhouse Day Spa of Northern Kentucky into added value promotions for Cincinnati Bell during those peak sales times of the year.
What we delivered
Jeff, the owner, said as soon as the radio commercials started running, he definitely saw an increase in both foot traffic and calls to his location.