The Christ Hospital wanted to host an event for their “Let’s Talk” series regarding pregnancy to promote their new birthing center in Liberty Center. Due to COVID-19, the event needed to be hosted virtually to ensure the safety of participants. 2060 Digital stepped in to not only provided digital advertising support for The Christ Hospital’s webinar, but also to execute the logistics of hosting a live panel via Zoom.
The event was on November 11, 2020. Our campaigns started on October 9 and ran through the event date.
Target women, ages 25-44, via targeted display, geofencing, and social ads for four weeks leading up to the webinar to recruit registrations and webinar attendees while also leveraging the radio-influencer relationship The Christ Hospital has with Fritsch from Q102.
What we delivered
We had over 84 women register for the event, 20+ of which were in-market for a new facility, and nearly 50 attended the webinar for its entire duration.