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Terror Town
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All Hallows' Eve Terror Town is an immersive haunted theme experience in the Greater Cincinnati area. This award-winning attraction is set to look and feel like the 19th century. With 25 shops, 3 restaurants, 2 saloons and live entertainment, it's more than a haunted trail.
Objective
Terror Town's goal was to increase traffic and ticket sales for their second season—a time when people were looking for safe entertainment options.
Timing
Their new website launched in July of 2020. The campaign started in September 2020 and ran through November 13.
Strategy
2060 Digital rebuilt their website with a fresh, modern look. We also updated their “Google My Business” page and other online listings. Once the website was complete, 2060 Digital used pay-per-click, targeted display and targeted social media ads as the tactic to drive people to the new site.
What we delivered
At the end of the two-month campaign, the park sold 341 memberships, above and beyond their original 250 goal. 2060 Digital also delivered over 2.3 million impressions to their site and 16,000 clicks. Over 2,000 visitors then clicked on the “buy ticket” option. 2060 Digital generated over $120,620 for Terror Town, with an initial client investment of $28,625.
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