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McCabe Lumber
Case Study
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McCabe Lumber, a family owned and operated company, provides a vast array of building materials, lumber and fine home project materials.
Objective
To drive traffic and sales for the only residential event they hold all year.
Timing
Second Saturday in April, annually
Strategy
Run a high frequency on-air schedule in weeks leading up to the event with a B-105 remote the day of the event.
What we delivered
Approximately 20,000 residents came through this event the day of the Deck Expo, delivering a huge increase in store traffic and a record high sales day.
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