To raise awareness of the Zoo's Twiga Tented Camp Overnights—intimate, high-end, authentic adventures including encounters with African animals, behind-the-scenes tours, comfortable cots in safari tents and more.
May and June 2018
We ran promotional announcements using on-air talents Mollie Watson and Natalie Jones to register listeners for a Twiga Girls Night Out experience at the Zoo. Listeners were driven online to Q102’s website through on-air promotional announcements and engagement on our social platforms (both Facebook and Instagram), showcasing behind the scenes sneak peeks. If listeners wanted to purchase tickets to the event, they could do so at a discounted rate. Those limited tickets sold out quickly.
What we delivered
We had over 350 people register to win tickets to the event, and we significantly increased awareness for the Zoo’s Education Department.